At 1749, we specialize in advanced marketing analytics, transforming intricate data into actionable and clear strategies for our clients
Developed by French polymath Pierre Simon Marquis de Laplace (born 1749), Bayesian interpretation of probability allows us to calculate uncertainty, adding depth to more frequentist statistics that help us see patterns in the past. By using Bayes theorem we can add knowledge and experience of the world to produce more rigorous and precise analysis.
A marketing analytics agency, using Bayesian methods to underpin our core methods, we provide in-depth analysis and insights to help businesses make informed decisions, transforming uncertainty into insight.
Our expertise lies in the mastery of Bayesian inference, probabilistic models, and causal inference. This powerful combination enables us to measure the full spectrum of marketing impact while comprehensively addressing the uncertainties and risks inherent in business decision-making. Our approach empowers you to make informed, confident choices.
We are pioneers in our field, collaborating with some of the brightest minds and most progressive organizations. Together, we develop cutting-edge, open-source technology and applications. Our suite of offerings ranges from free tools and resources to more advanced consultancy and support. This ensures that organizations, businesses, agencies, and analysts can harness data quickly, effectively, and efficiently, paving the way for clearer, more forward-thinking strategies.
At the heart of 1749's philosophy is a focus on navigating uncertainty, especially when optimizing expected revenue and minimizing risk in media budget allocation. Our comprehensive analytical solutions emphasize the key pillars of business success: marketing, pricing, and product strategy. We specialize in the application of probability models and econometrics to decode and manage business uncertainty and equip our users and clients with the insights and tools needed for the most informed decision-making in the dynamic world of today.
Our mission is to revolutionize the way data is understood and utilized. We strive to democratize data analytics by providing innovative, user-friendly, and often free tools that make advanced data analytics accessible to everyone.
At 1749, we believe in collaboration, innovation and openness. We are dedicated to enabling the empowerment of individuals and organizations, while fostering a community of knowledge-sharing and collaboration.
We partner and collaborate with a wide range of organisations. As industry innovators and pioneers of open-source advanced analytics we understand the power of working together to progress possibilities and bring about change.
We are a catalyst for change, driving progress through data empowerment. We embrace our responsibility to our users, the community, and the planet, continually striving to make a meaningful difference in the world of data.