SIMBA
SIMBA is an advanced platform for marketing decision science, combining Bayesian modeling, scenario planning, and risk-adjusted optimization in a secure environment. Built on PyMC-Marketing with extensive customizations, it goes beyond attribution to measure true incremental impact across all channels and timeframes.
Flexible model structures, diverse likelihoods, and Fourier seasonality capture campaign, behavioral, and seasonal effects. Lift and incrementality test integration validates outputs against experiments. Multi-week optimization, variance-based risk penalties, and full posterior inference turn complex data into robust forecasts, ROI insights, and optimized spend scenarios under uncertainty.
Designed for enterprise needs, SIMBA quantifies both short- and long-term effects using VAR modeling, impulse responses, and forecast-error variance decomposition. Built by PhD statisticians and industry experts, it provides secure, compliant, and actionable insights so marketers can allocate budgets confidently, simulate strategies, and achieve measurable growth at scale.
MMM-GPT – answer questions, build strategy
Navigate your way through analytic theory and revolutionise your marketing strategy with our cutting-edge AI-assistant, designed for comprehensive marketing insights and strategic guidance.
MMM-GPT equips you with the knowledge and tools to stay ahead in the competitive market, with a focus on hyperlocal and audience targeting, confident budgeting, and enhancing customer lifetime value.
Utilizing the latest in analytics and PyMC-Marketing tools, MMM-GPT is your personal partner in boosting ROI, optimizing campaigns, and understanding the long-term impact of your marketing initiatives. Just ask it a question.
Reach Curve – understanding reach
Necessary for understanding effectiveness and making informed decisions about advertising strategies, reach is a key metric in advertising and media analysis, representing the number of unique individuals who have been exposed to an ad or piece of content.
An essential tool for assessing how your marketing campaigns translate into reaching your target audience, the reach curve demonstrates the relationship between the number of content impressions and the reach, which is essential for assessing the effectiveness of advertising campaigns on TV or websites.
Analyze your campaigns reach and see what’s working, what’s not and where you should be asking more questions.
Auto-MMM – marketing measurement and optimization
Optimize your marketing investments for maximum return, quickly and easily with our groundbreaking AutoMMM tool that revolutionizes the process of building and optimizing marketing mix models.
AutoMMM empowers marketers by identifying potential predictors in your marketing-mix model. By leveraging the power of AI and domain expertise, it assists with variable selection, multicollinearity management, and model performance improvement.
An experimental open-source project designed to automate the process of building base marketing mix models with feature selection methods utilizing advanced Ridge Regression and the GPT-4 AI model, AutoMMM offers a seamless and automated approach to feature selection and model creation.
Bass Diffusion Model – estimate product launches and innovations
Understand the adoption of new products or technologies and their market impact with the Bass Diffusion Model, predicting the speed a new idea spreads from one consumer to the next.
A mathematical model which estimates the coefficients of three parameters (innovation, imitation, and potential market size) it forecasts 1) the likelihood that an individual will adopt the innovation due to its successful pre-launch marketing and overall brand awareness, 2) the likelihood of adoption due to social influence facilitated by ongoing marketing and word-of-mouth, and 3) the total number of potential adopters in the market.
Just download the template file and input your historical sales data to begin estimating your parameters against your chosen forecast length.
Perceptual Map – view comparisons and opportunities
Discover hidden relationships and similarities between your brand and competitors with our free, easy-to-use interactive Perceptual Mapping tool.
This powerful visual aid uses Principal Component Analysis (PCA) to create a map that showcases the connections between your data. With a glance, you'll be able to identify patterns, trends, and areas for improvement or hidden opportunities in the market.
Create your own perceptual maps to explore and visualize your data in meaningful ways. Visually compare the market, see what customers really think about you and your competitor and discover opportunities.
