Traditional marketing-mix modeling can be limiting when it comes to measuring the long-term effectiveness of marketing strategies. To tackle this challenge, we have developed a comprehensive long-term marketing analysis solution that combines advanced analytics techniques with classical marketing-mix modeling, providing deeper insights into the true impact of your marketing efforts.
Our Long-Term Marketing Analysis Features:
- Comprehensive Approach to Long-Term Measurement: By integrating advanced analytics with classical marketing-mix modeling, we offer a more accurate understanding of the long-term impact of your marketing campaigns, ensuring you make informed decisions for your business.
- Estimating the Long-Term Base: Using Gaussian Processes our model allows for the base to evolve over time, accounting for fluctuations in market share, improvements in brand awareness, category growth and changes in external factors. This approach provides a more realistic representation of your brand's sales performance over time.
- Examining Long-Term Base Dynamics: Our Bayesian Vector Autoregression (BVAR) model enables us to examine the long-term dynamics of factors influencing the base. This model provides valuable insights into how your marketing efforts impact the long-term base.
- Calculating Long-Term ROI: By combining information from both the short-term MMM model and the BVAR model, we can calculate the total impact of your marketing efforts, broken down into short term and long-term ROI. Painting an accurate understanding of the effectiveness of your marketing campaigns.
Discover the true value of your marketing efforts with 1749's Long-Term Marketing Analysis, and make data-driven decisions with confidence. Elevate your marketing strategies and unlock your full marketing potential with our unparalleled insights into the long-term impact of your channels & campaigns.
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