Follow our guide below to find out how to start your journey and get the most out of 1749 and our offerings.
1749’s mission is to revolutionize the way data is understood and utilized. We strive to democratize data analytics by providing innovative, user-friendly, and often free tools that make advanced analytics and marketing measurement more accessible to everyone.
Our goal is to empower individuals and organizations, regardless of their size or technical expertise, to harness the transformative power of data. We are committed to breaking down barriers in the data analytics field and fostering an environment where knowledge is open and innovation thrives.
To achieve this we’ve harnessed the power of open-source (as opposed to closed black boxes) as both an approach and philosophy and are working to integrate more Bayesian methodologies into marketing measurement, providing more robust and real-world solutions.
At its core, open-source refers to a collaborative development approach developed by a global community of developers who contribute their skills and knowledge to create, modify, and improve code, calculations and approaches. This transparency allows developers to examine the inner workings of the software, identify bugs, and suggest improvements.
Open-source software is software with source code that anyone can inspect, modify, and enhance. When it comes to analytics, open-source models offer faster deployment, greater cost-efficiency, and unique value propositions.
It fosters a culture of collaboration and knowledge sharing, where developers can learn from each other's code and build upon existing projects. Open-source software also promotes innovation, as it enables developers to experiment with different ideas and approaches, leading to the creation of new and groundbreaking technologies.
Bayesian statistics is a theory in the field of statistics based on the Bayesian interpretation of probability, where probability expresses a degree of belief in an event (as opposed to looking back at patterns of the world, and assuming progress without change). The degree of belief added may be based on prior knowledge about the event, such as the results of previous experiments, or on personal beliefs about the event.
This differs from a number of other interpretations of probability, such as the frequentist interpretation, which views probability as the limit of the relative frequency of an event after many trials. More concretely, analysis in Bayesian methods codifies prior knowledge in the form of a prior distribution.
When applied to marketing measurement, this means we can calculate things we know to be true from experience and knowledge alongside our historical and analytical data and then predict outcomes, not based on what usually happens, but on the probability of likelihood, based on all the data we have. Furthermore as we connect more data and learnings we can update our knowledge base, allowing for models to update and predictions to evolve.
To guide practitioners through this innovative data landscape we’ve split our offerings into three categories, so you can use 1749 in the way that suits you best, depending on your setup.
For those just approaching Bayesian statistics or open-source analytics, you can start with LEARN to browse through our resources and get to know different approaches, understand different methodologies and learn why to execute certain strategies.
When you’re ready to begin incorporating techniques or already modeling, you can make use of our free-to-use tools to build foundational datasets, develop initial insights and start gaining data independence, doing things quickly and for free, that would usually cost you elsewhere. You can also use our MMM-GPT tool to help you develop your measurement strategy, guide its deployment and answer any other questions along the way. With the tools in our USE section, you can begin building your own measurement project completely free and independently or simply enhance your current workflow.
As your data ops mature and grow, you may want help to take it to the next level. For those looking to take the next step in their data journey you can find our range of services and advanced offerings in DO. From training programmes, to custom modeling, to advanced analytics consultancy, we offer advanced support for any individual or organisation looking to stretch, grow or innovate.
Do you want to:
A – Check out our resources in the LEARN section and explore different methodologies, approaches and business use cases. Depending on your interest you can filter articles and thought pieces across ‘marketing’, ‘business’, ‘data’ and ‘methodology’ subjects. As you expand your understanding you can use our MMM-GPT tool in the USE section to explore why you might use certain approaches, what you need to execute them and how to interrogate the data. Our chat-enabled wizard will guide you through theory and application like your very own pocket data scientist.
B – From running your own open-source marketing-mix model to deploying smaller data analysis projects such as Perceptual Mapping (to uncover hidden relationships) and Bass Diffusion Modeling (to understand new product or technology adoption), you can use our free-to-use tools in the DO section of our website to start drawing insights from your data.
C – If you’re looking to take your skills to the next level, you could see if any of our training programmes in the DO section might suit your development, from improving your data literacy to learning about data storytelling and visualization or understanding how to leverage Bayesian decision making. Or follow us on github and experiment with some of our models. And if you ever want to get in touch to ask or question or explore something innovative, you can reach us on X, LinkedIn or by email.
Do you want to:
A – Explore technical concepts and approaches in our LEARN section, using ‘data’ and ‘methodology’ filters to pull up resources that you can explore with your team and begin asking questions about your workflow and how you might do things differently. Be sure to check out our MMM-GPT tool in the USE section, which you can use to ask questions and explore methods and applications. A combination of these resources and tools can get your team engaging with the science behind the data and excited to test new ideas.
B – Find free-to-use tools in our USE section which can help speed up, optimize or replace some of your current workflows. You’ll find a range of marketing analysis tools that don’t require sign-up or subscription, from exploratory data analysis applications to an automated open-source MMM engine leveraging AI for a seamless and automated approach to model creation. You can also use our github to explore and experiment directly with open-source models. Dive in and discover how 1749 can develop and enhance your data ops or make things easier.
C – Supercharge your data ops with advanced measurement, training or custom model building and start answering even more complex questions. From advanced analytics to custom models, we can provide measurement models that can take your reporting to the next level. Push transformation and begin incorporating more Bayesian and open-source approaches, using our services available in the DO section to help navigate your way to data innovation.
Do you want to:
A – Uncover the differences between frequentist and linear techniques and explore the impacts of different measurement techniques in our LEARN section. Filter through ‘marketing’, ‘business’, ‘data’ and ‘methodology’ to find specific articles and resources relevant to your organisation. As you discover techniques of interest, you can use our chat-enabled wizard MMM-GPT (in our USE section) to explore why you might use certain approaches, what you need to execute them and how to interrogate the data. This will help you understand methodologies and applications in more depth.
B – Both teams and individuals can benefit from our free-to-use tools in USE to make workflows quicker and easier. Discover our range of simple and effective tools that can replace other expensive subscriptions and services and find data freedom by incorporating more open-source approaches. Build the data resources you need and even launch your own open-source measurement model with our smart, AI-powered auto modeler, Auto-MMM, and start building your data independence.
C – Unique business challenges require unique solutions. Take your analytics to the next level with advanced analytic reporting services in our DO section, created to support organisations in their journey to data mastery. Develop your marketing measurement and business analytics ability, turning uncertainty into predictions, and answer complex questions with custom modeling. Help your teams grow in skill and confidence with specialist training and leverage the support of experts in a multitude of ways. With 1749, you can begin fostering an environment where knowledge is open and innovation thrives.
Do you want to:
A – Navigate the new data landscape and expand your understanding of Bayesian approaches and open-source analytics, exploring the resources in our LEARN section to understand how data, business and marketing is changing. From key metrics to choosing the right vendor to in-housing, you can find a range of perspectives and insights to push your theoretical and practical understanding.
B – Step into data independence with our range of free-to-use tools that put the power in your hands to unlock the true potential of your data. You’ll find all the foundations to build your own measurement stack in our USE section, including our analytics assistant, MMM-GPT - a specialized chatbot designed to provide insights and answers in the realm of marketing effectiveness. As you delve into the world of open-source analytics you can also use our github to explore models in more depth.
C – Embrace uncertainty and begin making predictions and decision-making with crystal clarity. Via our services in DO you can engage some of our best tech and begin reporting like a pro. With solutions for long-term, hyperlocal, tactical or cyclical measurement as well as next generation decision-making, you can find our best innovations here. Take your analytics to the next level with expert consultancy from 1749.
Do you want to:
A – Discover why Bayesian marketing-mix modeling and open-source analytics is the way forward for measurement and explore its impact on marketing and business. Explore our LEARN section and get a view of the new analytics landscape to help your clients understand why it works for them and how to navigate it.
B – Bring foundational data analysis together easily and for free with our tools in the USE section and develop in-house insights as and when you need them. Get to grips with open-source modeling using our Auto-MMM tool while using our MMM-GPT tool to guide your understanding and navigate your use. You can also enhance your key skills with training available in the DO section. If you’re ready, go to our github page and start exploring different models and applications.
C – Create advanced offerings and develop custom solutions with support from our consultancy in the DO section. From project management to custom modeling and software development, we have a range of services to advance and innovate your capabilities. If there’s anything other people have told you is impossible or if you can’t find the answers you’re looking for, get in touch to see if we can help.