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Full Suite

Unlock your marketing potential and experience a new level of data-driven decision-making with a comprehensive marketing analysis suite, packed with 1749's cutting edge methodologies.

Introducing 1749's Comprehensive Marketing Analysis Suite

Empower your business with our all-encompassing marketing analytics solution, designed to provide you with a deeper understanding of your marketing efforts and drive smart decision-making in a fast-paced world.


Our unified system offers a diverse range of analytics methods, modular and tailored to your unique needs, ensuring a client-friendly experience without technical jargon.
 

Unlock your marketing potential with 1749's Full Suite and experience a new level of success with data-driven decision-making.

Key Features

Bespoke Bayesian MMM

Gain detailed insights into your marketing campaigns, helping you identify the most effective channels and strategies.

Sales-Cycle MMM

Assess your media performance during sales peaks and troughs to make informed adjustments and optimize your marketing efforts.

Brand MMM

Our advanced analytics tools provide insights into the long-term effects of your marketing efforts, enabling you to make strategic decisions.

Tactical MMM

Benefit from a hyper-granular analysis that offers in-depth understanding and actionable insights to help you fine-tune marketing strategy.

Bayesian Decision Making

Allocate your resources efficiently while taking into account the uncertainties of marketing performance, ensuring maximum ROI, while hedging risk.

Key Uses

Marketing Performance

Marketing Performance

Marketing Performance

Understand the impact of marketing campaigns across different channels. Identify which channels deliver results and which do not, pinpointing areas of overspending. Evaluate the broader impact on your overall business, including whether you are meeting business targets and driving shareholder value.

Strategic Planning

Marketing Performance

Marketing Performance

We use advanced modeling techniques for scenario planning to help align marketing strategies with short, mid and long-term business objectives, ensuring adaptability and strategic direction in a changing market environment.

Commercial Planning

Marketing Performance

Commercial Planning

Quantify business baseline growth and uncover growth opportunities. By analyzing market trends, customer behavior, and competition we can discover areas for expansion, trajectory and future profitability, enabling efficient growth and commercial success.

Optimization

Decision Making

Commercial Planning

Enhance marketing effectiveness and ROI by leveraging analytics for optimal resource allocation and performance refinement. Our suite offers insights on optimal ad flighting and budget recommendations, enabling timely strategy adjustments to boost sales and maximize campaign results.

Innovation

Decision Making

Decision Making

Support successful product launches and innovations with data-backed market validation and launch strategy development. Identify customer preferences, optimal marketing channels, and effective messaging strategies, ensuring new offerings meet market demand and achieve launch success.

Decision Making

Decision Making

Decision Making

Empower leadership with data-driven insights for informed strategic decisions and risk management. Our suite enhances decision-making processes with predictive analytics and risk assessment tools, supporting critical business decisions from market entry strategies to product development with solid data analysis.

Marketing KPIs, Sales Trends Over Time, Sales Distribution by Category, Advertising Spend Response
Thompson Sampling, Creative Selection, Posterior Distribution, Click-Through Rate (CTR)
Exposure Probability Distribution, Advertising Reach Probability, Advertising Frequency Optimization
Advertising Saturation Curves, Cumulative Reach and Frequency, Effective Frequency in Advertising
Advertising Exposure Probability, GRP Effectiveness Analysis, Advertising Reach and Frequency
Purchase Intent & Advertising, Advertising Exposure Effectiveness, Consumer Purchase Intent Study
Baseline Sales Analysis, Piecewise Linear Trend in Sales, Market Sales Analysis Over Time
Annual ROI Comparison by Channel, Marketing Channel Performance, Media Investment Returns
ROI Analysis by Channel, Monthly Advertising Returns, ROI Seasonality, Cross-Media ROI Evaluation
Advertising Spend Efficiency, Marketing Spend vs. Sales Performance,Multichannel Marketing ROI
Marketing Correlation Analysis, Metrics Matrix, Sales and Advertising Matrix, Media Spend Efficiency
Media Spend ROI Analysis, Revenue Impact by Advertising Channel, Advertising Spend Efficiency
Media Spending Efficiency Analysis, Advertising ROI by Channel, Media Investment Strategy
Marginal Revenue Analysis, Advertising Spend Efficiency, Budget Allocation, Diminishing Returns
Weekly Advertising Revenue Analysis, Channel Spend vs. Revenue Growth, Marketing Spend Impact

Get started

Want to get started with Full Suite?

Tell us briefly about you, your business and your objectives and we'll get back to you with a tailored plan to suit your needs.

Full Suite enquiry

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