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Brand MMM

Gain crystal clarity on long-term effectiveness and changes in base with our hybrid method for unraveling the true value of long-term marketing impacts.

Unravel the true value of long-term marketing impacts

Traditional marketing-mix modeling can be limiting when it comes to measuring the long-term effectiveness of marketing strategies. 


To tackle this challenge, we've integrated a comprehensive long-term marketing analysis solution that combines advanced analytics techniques with classical marketing-mix modeling, providing deeper insights into the true impact of your marketing efforts that evolve with your business.


Discover the true value of your marketing efforts with 1749's Brand MMM and make data-driven decisions with confidence. Elevate your marketing strategies and unlock your full marketing potential with our unparalleled insights into the long-term impact of your channels and campaigns. 

Key Features

Comprehensive Approach to Long-Term Measurement

By integrating advanced analytics with classical marketing-mix modeling, we offer a more accurate understanding of the long-term impact of your marketing campaigns, helping you to make better informed decisions for your business.

Estimating the Long-Term Base

Using Gaussian Processes our model allows for the base to evolve over time, accounting for fluctuations in market share, improvements in brand awareness, category growth and changes in external factors. This approach provides a more realistic representation of your brand's sales performance over time. 

Examining Long-Term Base Dynamics

Using a Bayesian Vector Autoregression (BVAR) model enables us to examine the long-term dynamics of factors influencing the base. This model provides valuable insights into how your marketing efforts impact the long-term base.

Differentiating Short and Long-Term ROI

By combining information from both the short-term MMM model and the BVAR model, we can calculate the total impact of your marketing efforts, broken down into short term and long-term ROI. Painting an accurate understanding of the effectiveness of your marketing campaigns.

Key Uses

Brand Equity

Price Elasticity

Brand Equity

Optimize the marketing channels and messages that contribute most significantly to building a strong, positive brand image over time, drive brand equity and establish a competitive advantage in the marketplace.

Base Growth

Price Elasticity

Brand Equity

Evaluating the cumulative effects of marketing strategies over an extended period provides invaluable insights into how these strategies contribute to growing the customer base, helping you to enhance brand loyalty and secure a stronger, more resilient customer base.

Price Elasticity

Price Elasticity

Price Elasticity

Through deep insights into how sustained marketing efforts influence consumer perceptions and behaviours, businesses can more effectively manage price elasticity, optimizing pricing strategies to improve profitability and market positioning in the long run.

Market Share

Short-Term Effectiveness

Price Elasticity

Understanding the long-term trends in consumer and market dynamics, businesses can anticipate shifts in demand and adjust their offerings and marketing messages accordingly, ensuring relevancy and competitiveness and increasing market share through sustained, data-driven marketing efforts.

Category Growth

Short-Term Effectiveness

Short-Term Effectiveness

 Identify untapped market segments, emerging consumer needs, and opportunities for innovation by uncovering insights into consumer behaviour, preferences, and evolving market trends over extended periods. Meet needs and stimulate market demand to drive category growth.

Short-Term Effectiveness

Short-Term Effectiveness

Short-Term Effectiveness

Lessons learned from long-term trends directly inform and optimize short-term actions, ensuring that marketing efforts are both effective and aligned with broader strategic goals, thus driving immediate results while supporting long-term objectives.

Explore Our Approach

Want to know more about Brand MMM?

In a current world prone to short-termism, Brand MMM gives you a robust, long-term perspective, helping you withstand fluctuations in the market and maintain steady growth. Understand the relationship between different long-term factors and brand metrics and the long-term impact of your marketing.

read more
Time Series Forecasting, Predictive Sales Model, Analyzing Sales Trends Over Time
Impulse Response Analysis, Dynamic System Response, Time Series Shock Analysis
Brand Analytics Biplot, Principal Component Analysis in Marketing, Consumer Behaviour Analysis

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Want to get started with Brand MMM?

Tell us briefly about you, your business and your objectives and we'll send you details about service plans and pricing.

Brand MMM enquiry

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